indian economy
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India Isn’t Spending Less. It’s Spending Differently.
We’ve grown up in a world where consumer spending meant FMCG. So when FMCG growth slows, we instinctively conclude that consumers are not spending. But that’s a lazy conclusion. The Household Consumption Expenditure Survey (HCES) 2023-24 provides a clue – the share of food has fallen sharply, while non-discretionary spending has risen. However, generic words… Continue reading
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Indian of the Year 2025
Awards or titles are usually controversial. Only one wins, while all the others are unhappy. Take Donald Trump, still upset about not getting the Nobel prize despite “stopping” several wars. So much so, that he abducted a President. But this article is not about Mr. Trump, despite his best efforts. This is about a strong,… Continue reading
