When I started investing, I just knew one method to earn money in stock market. Stock picking. Which meant taking a particular stock, and then blindly follow the herd, sometimes luck shines, and at times I ended up exiting after making losses.
Many investors forget that the qualitative aspects, as discussed later in the article, as well holds an important role in valuing the company. Hence, ignoring qualitative aspects of a company can cost the investors profoundly.
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