The main aspect that is expected to hit the company positively is the ramp up of rural economy. Emami accounts for “50% of rural mix and is expected to be a significant beneficiary on this front. Company’s core products has not shown any major changes in the market share category and remained stable over the last 5 years. Though, company is engaging in inorganic growth strategy by taking stake and getting into joint ventures with new upcoming segments in the FMCG market and has also came up with several new products in several categories. Performance of Kesh King and its new products and JVs, direct distribution channels in rural market, turn around of overseas market are the key aspects to watch out for.